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Shieseido to Boost

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By: TOM BRANNA

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l Shiseido Co. Ltd., Tokyo, Japan, aims to build up 5,000 sales outlets in China and boost sales in the fast-growing market fivefold to 100 billion yen ($894.1 million) by 2008. The company expects China to account for around 10% of its sales by 2008. Faced with slack demand and cut-price competition in Japan, where it still gets 75% of its sales, Shiseido executives said the company is looking to raise its presence in China, which is expected to become the world’s biggest market for cosmetic...

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